Azzaro Fragrances was founded in 1975 by Loris Azzaro, a Tunisian-born French-Italian designer known for his glamorous fashion. His passion for elegance and sensuality extended into the world of perfumery, leading to the launch of Azzaro Couture, a sophisticated floral scent.

In 1978, Azzaro released Azzaro Pour Homme, a timeless aromatic fougère fragrance that became a classic in men’s perfumery. The brand later introduced Azzaro Wanted, Chrome, and The Most Wanted, blending modernity with seduction. Azzaro Wanted (2016) gained popularity for its bold, spicy-woody scent and striking bottle design.

Azzaro fragrances are known for their Mediterranean-inspired compositions, often featuring citrus, aromatic, and woody notes that embody charisma and confidence. Today, Azzaro remains a symbol of sophistication and sensuality, continuing to innovate with new, long-lasting fragrances that appeal to both men and women worldwide.