Alfred Sung is a renowned Canadian fashion designer celebrated for his minimalist and elegant aesthetic. In 1986, he ventured into the fragrance industry with Alfred Sung for Women, a fresh floral scent that quickly became a classic. This success was followed by Sung Homme in 1989, a refined and sophisticated fragrance for men. Over the years, the brand introduced several timeless scents, including Shi, Forever, and Pure, each designed to embody simplicity, elegance, and freshness.

Alfred Sung’s fragrances are known for their clean, modern compositions, often featuring floral, fruity, and woody notes that appeal to a broad audience. Inspired by his design philosophy, the scents reflect understated luxury, making them suitable for both daily wear and special occasions. Today, the Alfred Sung fragrance line remains a symbol of affordable sophistication, offering long-lasting, high-quality perfumes that continue to be beloved by those who appreciate classic and effortless beauty.