Acqua di Parma was founded in 1916 in the Italian city of Parma, originally as a small artisan perfume house. It began with the creation of its signature product, Colonia, a fresh and sophisticated fragrance that captured the essence of Italian elegance. The brand quickly gained popularity among the elite and Hollywood stars, becoming a symbol of luxury and refinement.
After a period of decline post-World War II, Acqua di Parma was revitalized in the 1990s when a group of entrepreneurs recognized its heritage and potential. They modernized the brand while preserving its artisanal roots, leading to a resurgence in global demand.

The brand expanded its offerings to include a range of fragrances, grooming products, and home scents, all carefully crafted with high-quality ingredients. Acqua di Parma has continued to embody Italian craftsmanship and style, often featuring collaborations with prestigious artists and designers.
Today, Acqua di Parma remains a quintessential symbol of Italian luxury, celebrated for its timeless elegance and sophistication, with a loyal following around the world. Its commitment to craftsmanship and tradition ensures that it remains a beacon of Italian heritage in the fragrance industry.